Social Media Expert
Social Media, Search Engine and Content Marketing with Analytics and ReportingDesigned for
- Learners
- Professionals
Start Date
New batch every month
Price
RS 8000
Duration
2 weeks (18 Hrs.)
Start Date
New batch every month
Price
RS 8000
Duration
2 weeks (18 Hrs.)
The Social Media Expert course at International Centre of Excellence (ICE @ NUML) is developed to provide you a comprehensive overview of the digital marketing tools and techniques on various social media platforms such as Facebook, Instagram and YouTube along with Pay Per Click (PPC) advertising and understanding their relevant reporting analytics.
The course also provides you insight into developing interactive and technically sound content as per the guidelines provided by the social media platforms as well as based on the best practices from our digital expert tutors. After completing this short course, not only will you be able to design a social media campaign but also analyse and improve upon your marketing strategy through campaign analytics.
Study Option
Course Location
Course Level
Assessment
Accreditation/Awarding Body
Blended Learning (Live Lectures +Online Learning)
NUML Islamabad
Entry Level
There is no assessment for this course.
ICE NUML
This course is open to all individuals and professionals and does not have any basic requirement.
Study Option
Blended Learning (Live Lectures + Online Learning)
Course Location
NUML Islamabad
Course Level
Entry Level
Assessment
There is no assessment for this course.
Accreditation/Awarding Body
ICE NUML
Entry Requirements
This course is open to all individuals and professionals and does not have any basic requirement.
Topics
The list below provides a overview of the topics covered in this course.
This module consists of:
- Introduction to Digital Marketing
- Types of marketing
- Traditional and digital marketing
- B2B and B2C marketing
- How to get business through digital marketing
- Benefits of digital marketing
This module consists of:
- What are the two categories of Social Media Optimization?
- Advantages of SMO
- How to measure social media success?
- SMO for your business/ start-up
This module consists of:
- Overview of Google Adwords
- Creation of campaign and groups
- Types of Digital campaigns
- Different digital platforms for campaigns
This module consists of:
- Setting yearly, quarterly and monthly goals
- Planning an effective digital marketing strategy
- Identifying your customers
This module consists of:
- What is Content Marketing
- Objective of content Marketing
- How to write SEO friendly Content
- How to become content writer
- Tools for content writing
Tutors
All leading professionals and academics from accross the globe including Pakistan and the UK.
Ian Fraser
Syed Farhan Ahmed
Ana Oliveira
S.M. Raza Hussain
Benefits
Learn how to compose and execute social media marketing campaigns
Fulfill your dream of becoming an entrepreneur and start a successful online business
Learn how to decipher the analytics and boost the performance of your campaigns
Certificate
Upon completion of the Social Media Expert course, you will also receive the certificate awarded by International Centre of Excellence (ICE)
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ICE.
Certificate
Upon completion of the Social Media Expert course, you will also receive the certificate awarded by International Centre of Excellence (ICE)
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ICE.