Executive Leadership Training Programme
Designed for
- Professionals
- Employers
The Executive Leadership Training programme provides a grounding in essential knowledge and skills required to succeed in today’s business climate.
The first session on corporate and business level strategy introduces core strategy concepts and considers how to deploy these to develop critical strategic thinking skills for management. Days two, three and four focus on how to operationalise your corporate and business level strategies through an examination of ‘marketing in a global and digital world’, ‘leading and managing people’ and ‘financial issues’. The final day consolidates core learning with an examination of how to strategize using the twin ideas of competition and cooperation.
The first session on corporate and business level strategy introduces core strategy concepts and considers how to deploy these to develop critical strategic thinking skills for management. Days two, three and four focus on how to operationalise your corporate and business level strategies through an examination of ‘marketing in a global and digital world’, ‘leading and managing people’ and ‘financial issues’. The final day consolidates core learning with an examination of how to strategize using the twin ideas of competition and cooperation.
Study Option
Course Location
Course Level
Assessment
Accreditation/Awarding Body
Classroom-based
NUML Islamabad
Entry Level
Assessment is through coursework and examination.
iQualify UK
- A pass in an HND, a Foundation Degree or a recognised UK or overseas equivalent with a good level of business topics.
- Mature students without formal qualifications, but with appropriate experience, may be admitted to the course.
- English proficiency at a score of IELTS 6.0 or its equivalent.
Study Option
Classroom-based
Course Location
NUML Islamabad
Course Level
Entry Level
Assessment
Assessment is through coursework and examination.
Accreditation/Awarding Body
iQualify UK
Entry Requirements
- A pass in an HND, a Foundation Degree or a recognised UK or overseas equivalent with a good level of business topics.
- Mature students without formal qualifications, but with appropriate experience, may be admitted to the course.
- English proficiency at a score of IELTS 6.0 or its equivalent.
Topics
The list below provides a overview of the topics covered in this course.
The session will examine the following areas:
- Corporate Strategy Overview
- Portfolio Approaches
- Parenting and Value Creation and Destruction
- Business Strategy Overview
- Assessing the external environment
- Resources and Capabilities
- Value Chain Analysis
- Business Level Models and their Application
The session will examine the following areas:
- Examining Value and Market Share from Research Data (Big Data Agenda)
- Customer Relationship Management and Brand Loyalty
- Developing a Brand Personality
- Market Segmentation
- Developing a Marketing Plan and Strategy
- Public Affairs and Stakeholder Communications
- Digital and Social Media Marketing
- Working within the General Data Protection Regulations (GDPR)
- B2B & Services Marketing
- Flexing the Marketing Mix
- Integrated Marketing Communications
The session will examine the following areas:
- Becoming a Strategic Leader and Decision Maker
- Different leadership styles for dierent situations
- Strategic Decision Making for Leaders Coaching and Mentoring your workforce
- HRM in a Global Context
- The Employment Relationship
- Labour Market Regulation and Leadership Styles
- Rewards and Performance
- Diversity and Performance
The session will examine the following areas:
- Introduction to Management Accounting
- Cost-volume-prot Analysis
- Relevant Costs and Revenues for Decision-Making
- Traditional Costing and Pricing Practices
- Activity Based Costing and Alternatives to Traditional Pricing Practices
- Budgets and the Budgeting Process
- Accounting for Control
- Managing Working Capital
- Performance Management and Divisionalisation
- Strategic Approaches to Performance Management
The session will examine the following areas:
- Why Cooperative Strategy is Important
- How to Choose a Partner
- The Different Forms of Alliance
- How to Choose the Best Alliance Form to Adopt
- How to Achieve Cultural Balance in the Presence of Different Corporate & National Cultures
- How to Operate as an Alliance General Manager
- Corporate Governance in an Alliance
- An Alliance Mindset; Trust and its Importance
- Commitment and Transparency
Tutors
All leading professionals and academics from accross the globe including Pakistan and the UK.
Professor David Faulkner
Benefits
Develop critical thinking skills for management.
To lead and manage business and financial skills.
Strategise using the idea of competition and cooperation.
Certificate
Upon completion of the Executive Leadership Training programme, you will also receive the certificate awarded by International Centre of Excellence (ICE)
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ICE.
Certificate
Upon completion of the Executive Leadership Training programme, you will also receive the certificate awarded by International Centre of Excellence (ICE)
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ICE.